Wednesday, June 16, 2021

Real Estate

How to Take Rental Listing Photos That’ll Rent Your Unit Fast

If you’re a landlord, then you’re intimately familiar with the difficult task of finding good renters to fill your empty properties. Sometimes it can seem like an uphill battle to make exciting listings (both online and in print), take quality photos of your units, and find renters with good credit histories. 

Many landlords struggle with the photos in particular, which is troublesome since the photos are the first introduction any potential renter will get to the property. High-quality photographs of your unit can allow potential renters to visualize their lives in your property, and could drastically improve the odds that they rent from you.

If you’re looking to rent your units quickly using nice photography as a draw, keep reading for some tips.

Make sure photograph the most important spaces in the house

First, you want to make sure that the photographs in your listing include the spaces renters care about most.

The most important spaces for Americans are typically kitchens and living rooms. This is unsurprising, as kitchens are the spaces where people create and share meals, and living rooms are spaces where people relax and entertain company. Having high quality and accurate photos of these rooms will be crucial for helping your unit get rented.

The other thing you want to keep in mind when taking photos is the value that renters place on special things such as closet space, air conditioning, and appliances. Make sure you update the appliances in the kitchen and the hardware in the bathroom and take photos of the updates. If your unit has large closets, find a way to illustrate that visually as well as in your written listing.

You may additionally want to photograph any outdoor spaces if your unit has access to them. No matter what, it’s important that you keep these photos organized, so that you are not misrepresenting any one unit as a different one.

Consider getting a free photo storage management system so that you will never get any of your units’ photos confused. That will keep your business organized and make sure you don’t unintentionally disappoint a renter because some listing photos got mixed up.

Make it clean and well-lit

Many potential renters also value natural light and move-in readiness very highly. If your unit has big windows, it will be easy to convey the light in the unit through photography. If it doesn’t, however, you need to be careful about when you take your pictures.

Take these photos during the time of day where there’s the most light visible in the apartment. You also want to make sure that you take photos after the apartment has been cleaned, repainted, and repaired. People who rent from you want to know that your unit is move-in ready and cleanly.

Follow through by being a high-quality and organized landlord

After you’ve attracted new renters to your unit using your photography, you need to follow through with your actual landlord role to make sure you maintain a positive relationship with them and a good reputation overall.Make sure you stay organized as a landlord through popular services like Turbo Tenant, which you can use to manage rental applications, background checks, and necessary forms. Being a landlord who is on top of your property’s needs is what will keep renters coming back to you when they’re looking for a place to live.

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